This sub-plan has been formulated in pursuit of the objectives and tasks set out in the Beijing Olympic Action Plan. It represents part of Beijing's efforts to help realize the concept of a "People's Olympics", as proposed in city's application for hosting the 2008 Olympics.
Culture is one of the most important underpinnings of the Olympics in modern times. Beijing, as a modern metropolis famous for its rich history and culture, is to hold the 29th Olympic Games. This will greatly facilitate the exchange and confluence of Eastern and Western cultures, enrich the value of the Olympic spirit, promote the development of Beijing's cultural industry, and stimulate the moral, technological and cultural accomplishments of Beijing's citizens.
In the development of a cultural environment for the 2008 Olympic Games, prominence will be given to the concept of a "People's Olympics", and great emphasis will be placed on the idea of "People First" in order to embody the city's "Splendid yet Simple" cultural disposition. Focused on "Improve Your Health through Sports and Better Your Soul through Culture" and "Invigorate the Economy with the Olympics and Enrich the Capital with Civilization", the development of the cultural environment is set to attract broad citizen participation and integrate various cultural resources. In the upcoming six years, efforts will be made to build Beijing into a city with concentrated cultural talent, complete cultural facilities, a developed cultural market, an advanced cultural industry, and rich cultural styles. These will lead to the creation of a rich cultural environment radiating with "Ancient Capital Charm, Chinese Style and Eastern Grandeur", which will allow Beijing to hold the most successful Olympic Games in history and present to the whole world a new image of Beijing as a city that enjoys prosperity and advanced civilization with highly motivated citizens.

I. Cultural Activities

Cultural activities make up an important part of the Olympic Games. The cultural activities organized in the preparation and actual holding of the Olympic Games must attract the enthusiastic participation of both the average citizens and top-notch professionals. Through meticulous design and continuous refinement, these activities will present distinctive cultural symbols that are both characteristic of Beijing and full of international appeal.
(I) Olympic Ceremonies
Olympic Ceremonies are the most grand, magnificent and attractive part of the Olympic Games. Professional designing of the Olympic ceremonies is to be organized as soon as possible, as is the solicitation of ceremonial designs from the public. Experts will decide which ceremonial designs are the best. The selected designs will then be carried out after approval by the International Olympic Committee (IOC). Every effort will be used to make the opening and closing ceremonies into a set of most colorful and distinctive cultural celebrations.
With elaborate design and organization, the passing of the Olympic Flame will help to spread and carry forward the Olympic spirit with the participation of hundreds of millions of people.
The BOCOG will be entrusted with the planning, implementation and supervision of the Olympic ceremonies.
(II) Olympic Cultural Festival
Starting from 2003, a "Beijing Olympic Cultural Festival" will be held annually from June 23rd, the International Olympic Day, to July 13th, the day when Beijing succeeded in its Olympic bid in 2001. During the festival, lively cultural events that are rich in both content and form, including high-quality international art performances, will be staged to help extend the social impact of the Olympics, spread the Olympic ideal and demonstrate people's enthusiasm for the Olympic Games. The Olympic Cultural Festival in 2008 shall be a premiere Olympic cultural party by the highest international standards and shall represent a concentrated presentation of cultural exhibitions, art performances and many other cultural activities. Meanwhile, the 2008 International Youth Camp will also have to be properly organized.
(III) Plan for Cultural Activities
In the six years running up to the Olympic Games, Beijing will produce a range of carefully crafted cultural events worthy of international acclaim, and foster the growth of popular cultural activities that will appeal to average residents and can therefore attract broad citizen participation. Furthermore, Beijing will take full advantage of the significant international activities that will be organized in the coming few years, especially sports events, to provide new highlights of cultural life in Beijing.
Major locations for cultural activities include Tiananmen Square, Chang'an Boulevard, the Central Axis Avenue, the China Millennium Monument, public squares featuring Beijing's unique architecture, the Olympic Green and other key parks. The world's largest public square, longest boulevard and sole central axis avenue, all found in Beijing, will be fully utilized to play their important roles in creating and shaping the overall cultural image of the capital city. A string of cultural activities worthy of international acclaim and featuring Chinese features and Beijing style will be presented to help enhance Beijing's status as a center of cultural development and international exchange in China.
Existing cultural activities will be continued and improved. These will include the already well known cultural activities such as the Beijing New Year Concert, cultural activities for the Spring Festival, "Rendezvous in Beijing", the May Flower Singing Contest, the Beijing International Television Week, the Beijing Book Fair, Beijing Square Cultural Activities, Beijing International Tourism Cultural Festival (including a folk art exhibition), and the Beijing International Music Festival. All these are to be further developed and renewed. The organization of these activities will involve not only various government bodies but also organizations from all other walks of life. Efforts will be made to give full play to the power of the market forces.
Also to be held are a series of art, cultural and academic exchange programs which can produce significant international impact and favorable social effect. A variety of cultural activities should be meticulously conducted to help set off the trial operations of the Olympic stadiums, the warm-up matches and other international and domestic sporting events.

II. Cultural Facilities

Considering what it takes to build Beijing into a modern international metropolis, we are to comprehensively develop and utilize existing cultural facilities. At the same time, we are going to design and build many new cultural facilities with versatile functions and diversified styles and make sure that these facilities are evenly spread across the city to meet the residents' need for cultural activities.
(I) Cultural Locations
Many cultural facilities will be planned and constructed in the Olympic Green in support of the various sports stadiums and sports grounds. The comprehensive functions of such cultural facilities as the Sports Art Performance Center will be given full play. Museums, Youth and Children's Palaces and other public cultural facilities will also be built to make the Olympic Green an important center of cultural activities for residents and tourists, be they foreign or domestic. Substantial support will be provided for the construction of the National Grand Theater, National Museum, Chinese Art Gallery, the new CCTV compound, additional premises for the National Library and other large cultural facilities of national importance. Construction of the Capital Museum, the Chinese Film Museum, a new Beijing Planetarium, a new BTV compound, the Multimedia Information Center and other municipal cultural facilities will be accelerated. An overall plan will be developed for the setting-up of a distribution network. This network shall be reasonably structured and spread out across the city to facilitate the sales of books, and audio and video products. Each administrative district or county of the city is encouraged to develop and build up their own cultural venues. Construction of cultural facilities for local use shall be strengthened in the different villages, towns, and urban neighborhoods within the jurisdiction of Beijing. The policies requiring construction of public cultural facilities in newly-developed and re-developed housing areas shall be vigorously enforced. Local communities, social organizations and individual citizens are all encouraged to invest in the construction of small-scale cultural facilities that can help residents take part in cultural and fitness programs.
Various measures have already been planned to update existing cultural facilities. The Capital Theatre and the Chang'an Grand Theater will be upgraded; the Jixiang Theater and the Xidian Theater will be rebuilt; and the traditional theaters in southern Xuanwu district, including the Anhui Hall Grand Opera Tower and Huguang Hall, will be reconstructed and refurbished. These measures will help to attract and assemble the best talent in opera and drama so that these facilities will all function as cultural windows displaying long-standing Chinese folk art.
(II) City Sculptures
In the course of constructing the Olympic facilities and undertaking other urban development projects, importance will be attached to sculptures that compliment the buildings. In planning and constructing large urban buildings, especially those for general public use, full consideration must be given to the sculptures that are either part of the building structure or placed on the squares in front of them. These sculptures shall have to be incorporated into the overall design of the given project. An international urban sculpture exhibition is to be held once every three years, starting from 2002. Some of the best sculptures found on the exhibitions will be retained in the city for permanent display. Worldwide solicitation for more sculpture designs will be made every now and then through the internet in order to select from a greater range of excellent works. All this will result in added grace to Beijing's urban development.
(III) Large Electronic Screen Walls
Large electronic screen walls will be erected in large public places such as Wangfujing, Xidan, Capital Airport, the Beijing Railway Station, the Beijing West Railway Station, the China Millennium Monument, the Olympic Green, and the CBD. These screens will be used to publicize the purpose of the Olympic Games, socialist moral standards, and useful information to the public. These large electronic screen walls should be installed in accordance with the Beijing's Overall Plan for Urban Construction. A system of competition should be instituted to decide who should get to undertake any particular project, and the bidding process must be open to all.
After the 2004 Athens Olympic Games, countdown clocks for the Beijing 2008 Olympic Games shall be installed in the square in front of the Chinese History Museum, at the China Millennium Monument, and at the Capital Airport.

III. Olympic Education and Promotion

Education is a core element of the Olympic principles. In the next 6 years, a variety of approaches will be applied to popularize knowledge about the Olympics, spread Olympic ideals and promote the localization of the Olympic spirit.
(I) School Education
Young people and children will be the principal recipients of education concerning the Olympics. A variety of educational programs that teach about the Olympics will be conducted in all the schools throughout the city. A book called Olympic Readings and many electronic audio and visual materials on the Olympics will be produced and handed out to all students. Other reading materials will also be prepared, particularly those with cartoons, cater to the young. Starting from 2005, Olympic lectures will be provided at colleges and universities as well as elementary and secondary schools, using the Olympic Education Readings by the IOC Committee of Culture and Education as important teaching materials. Olympic education will also be conducted in conjunction with the sports events on campus. Through such education, the young people in the city are expected to acquire knowledge about the Olympics, develop a concern for the Olympic movement and understand the Olympic spirit. This will lay the groundwork for the organization of a high-quality volunteer team in 2008.
(II) Media Communication
The communicative power of the media such as newspapers, radio, TV and the internet will be fully tapped to promote themes like "Leading to 2008", "Welcome 2008", "Brilliant 2008". Special Olympic programs or channels shall be launched or conducted, and the broadcasting of sports events over TV or radio shall be strengthened. Special programs depicting Beijing's progress in its preparation for the 2008 Olympic Games and its residents' enthusiastic participation and earnest yearnings will be filmed and shown on television. Newspapers that specialize in covering the Olympic Games will also be established. Plans for an Olympic Publication Project will be devised and implemented. With BOCOG's authorization and through an open bidding process, a multi-language series of Olympic publications featuring a uniform logo will be produced and published.
In addition, a 2008 Olympic News and Information Plan will be formulated, under which there will be a news briefing system to release information to the press on the progress of preparations being made for the Olympic Games. This information thus released shall be up to date, accurate and in full. Exchange activities for foreign journalists that are currently staying in Beijing will be organized and a lot of journalists from mainstream international media will be invited to Beijing every year. Through friendly relations with the global press, we aim at creating an atmosphere of favorable international public opinion.
(III) Network Communications
Plans have been made to set up an Olympic website and launch an online Olympic club to provide athletes and sports new ways of communication and convenient Internet services. This can help to spur the enthusiasm of network users in participating in the Olympics. Web pages devoted to the Olympics are to be found on such important websites as the 21 Dragon News Network. This will allow for comprehensive publicity covering both China and the rest of the world. We plan to set up a virtual Olympic Museum in 2008 in cooperation with the Olympic Museum in Lausanne.
(IV) Social Communications
By 2004, the selection of slogans, publicity posters, mascots, and the like will have been completed for both the Olympic Games in general and the specific competitions. Literature, music, art, photography, postal materials, dances, movies and TV dramas with themes focusing on the Olympics will be promoted. Activities will be organized to encourage the writing, solicitation, selection and promotion of the Olympic theme song. These efforts shall help to create a whole range of high-quality and distinct Olympic literature and art works. Athletes will be extensively educated about the fundamental goals and principles of the Olympics so that they may serve as models and messengers that embody and carry forward the Olympic spirit. In addition, an Olympic Education Website will be set up to promote research and the dissemination of Olympic ideals, and a high-level international Olympic seminar will be organized, as will be an international seminar for sports journalists.

IV. Sights of the Ancient Capital

Efforts will be strengthened to effectively protect the cultural relics and properly maintain the historical sites in Beijing in accordance with the "Cultural Relics Protection Plan for the Olympics in This Ancient Capital", formulated by the Beijing Municipal Cultural Heritage Bureau. This shall be done to demonstrate Beijing's history and traditional culture as well as to provide an Eastern ambience to the 2008 Olympic Games.
(I) Protection of the Famous Historical and Cultural City
The overall plan for the protection of this famous historical and cultural city is to be toughened and improved. Detailed strategies for protection and utilization are to be made for the 40 areas that have been designated for historical and cultural protection. In and around those areas, the height, dimensions, colors and other characteristics of new buildings shall be strictly controlled. With special renovation, Beijing will again take on the scene it once had, complete with its historical rivers and classical gardens.
Concentrated efforts made between 2002 and 2008 shall recover or restore Beijing's cultural relics in places named "two lines, five areas and six sites". The "two lines" refer to the Middle Axis Avenue and the Chaobu Road. The "Five Areas" refer to the Shishahai scenery area, the Imperial College ancient architecture area, the Azure Stone Workshop commercial area, the Forbidden City scenery area and the Bell Tower and Drum Tower ancient street area. The "Six Sites" stand for the natural scenery in the West Suburb, the Beijing Great Wall protection area, Emperors' Mausoleums protection area, Tongzhou Ancient Canal cultural scenery area, Wanping Historical Sites protection area and the West Beijing Temple area. With all these, Beijing will achieve a balanced distribution and distinct presentation of its famous history and traditional culture.
(II) Restoration of Cultural Relics
The key historical and cultural sites shall be restored and repaired following the principles of "repairing whole areas, recovering traditional sights, combining protection with utilization, and creating style". Emphasis will be placed on safeguarding the Old City areas and renewing the cultural sites. Comprehensive repair work will be performed on the Old City area in and around the repair and restoration of the cultural sites, and these funds must be used effectively to carry out the key programs to repair and restore the cultural sites. Buildings that are designated as historical and cultural relics shall be vacated and restored to their original style. There are plans to restore another 50 building structures of important historical and cultural value. By the year 2008, all major risks over the sites that have been designated by the municipal government for protection as cultural relics shall have been eliminated. Where possible, these sites can be put to reasonable use.
(III) Exhibition and Use of Historical and Cultural Heritage
Tour routes shall be devised and developed to present Beijing as the famous historical and cultural city that it is. These routes shall be used to signify Beijing's culture and image. Two memorial parks shall be set up, one of the Old Imperial City and the other of the Beijing City Walls of the Ming Dynasty. Five sites of world cultural and natural heritage shall be well protected and made good use of. These sites are respectively the Sinanthropus Pekinensis site, the Forbidden City, the Great Wall, the Temple of Heaven and the Summer Palace. The streets of particular cultural importance, such as those at Wangfujing, Chaobu Road, the Azure Stone Workshop, Dashanlan and Panjiayuan are to be elaborately designed and carefully constructed.
The many Central Government agencies in Beijing are enthusiastic about setting up theme museums. Beijing shall try to give full play to, and take full advantage of, such enthusiasm. Whenever possible, Beijing will offer its help in the museum projects. An elaborate and extensive museum network can be created by integrating the resources of the over 100 museums that already exist in the city, which together have more than two million exhibits on display. The museums in this network are of different levels and focus on different categories. Non-governmental organizations and individual citizens are encouraged to establish small-scale special-purpose museums, help improve the technological content in museums, and make their efforts to protect and utilize ancient buildings.
Multi-language brochures, pamphlets and other types of materials on the cultural relics and historical sites shall be developed and published, and they shall include both high-quality pictures and written explanations. Special documentary films shall be made to present the scenes in this ancient capital city, and these documentary films can focus on a different theme each year. Contests shall be conducted in photography and calligraphy. Exhibition tours shall be planned conducted overseas to features particular aspects of China's traditional culture. At the appropriate times, exhibitions shall be held overseas to present, respectively, the Great Wall art, traditional housing compounds, courtyard housing, handicrafts, ancient bells, and the cultures of the Han Dynasty or Tang Dynasty.
V. Urban Civility
The basic ethical standards to be promoted will be "patriotism, law-abiding, politeness, integrity, friendliness, diligence and industry, professionalism and dedication." Not content to be the second best, Beijing will make all-out efforts to upgrade the moral standards for its citizens and thereby raise the level of the city's urban civilization. Beijing shall welcome the 2008 Olympics with a new and earnest image.
(I) Olympic Volunteers
A volunteer program for the 2008 Olympics will be actively pursued on the basis of Beijing's rich experience in organizing past volunteer activities, and referring to the volunteer service standards of the cities that have hosted the Olympics as well as the Beijing Young People's Olympic Action Plan developed by Beijing's Youth League Committee. With the help of various Youth League organizations and volunteer groups, an educational campaign will be conducted in the neighborhoods, schools, and businesses on the theme that "voluntary service adds to the Olympic glory". A system to register, recruit, select, train, review and appraise volunteers will be gradually developed. The system to manage and support the volunteers will have to be established and continuously improved. With a combination of general encouragement with targeted drafting, and institutional prodding with random recruiting, Beijing shall build up a huge army of "Five Rings Volunteers" made of primarily young people, both Chinese and foreign, who are expected to come from different backgrounds and possess different abilities, all proficient in one or more foreign languages. In collaboration with international volunteer training organizations, Beijing will set up a volunteer training center and a number of training camps for special skills. The "Five Rings Volunteers" training will be conducted both at home and overseas. Outstanding volunteers are to sent abroad for studies, exchanges and training. Each year from 2003 to 2007, youth representatives from a different continent will be invited to the Beijing International Youth Olympic Summer Camps to learn more about Beijing and the Chinese culture. Potentially, international volunteers can be recruited from among these youth representatives to serve at the 2008 Olympics.
(II) Courteous Services
The professionalism is to be strongly promoted in all the "window industries and professions", and the detailed rules of service shall be amended and improved. All service providers shall be encouraged or otherwise guided to provide high-quality services to help the cause of "New Beijing, Great Olympics". Before 2004, priority will be given to those working at the airports, train stations, customs offices, hotels; or in the subways and buses; and for the industries of food, recreation, culture, retail, telecommunications, postal service, medical service, banking, insurance and taxi. Slogans shall be proposed, standards formulated, responsibilities ascertained and steps taken to help improve the thinking, attitude, expertise, discipline and performance of the staff. Uniforms shall be introduced in some industries, such as the taxi industry. Activities will be organized for such themes as "Smile in Beijing", "I Represent China before Foreigners and Beijing before other Chinese People", and "Mr. and Miss Charm in Beijing". The service quality shall be assessed, and service skills tested through contests so as to ensure overall improvement in the services. In 2007, services in every industry and profession shall reach this a level where they can described as "excellent", many industries and professions shall qualify for the designation as a "Qualify Service Industry or Profession", and therefore able to provide the first-class services required at the Olympics.
(III) Courteous Citizens
Seizing the opportunity to prepare for and host the 2008 Olympics, Beijing will step up the implementation of the "Guidelines on the Building of Citizen Morality" as part of its efforts to develop the intellectual life and culture in the city. The city will strongly promote such moral principles as social courtesy, helpfulness, care for public property, environmental protection, and law-abiding. Extensive discussions will be conducted on the topic "Welcome the Olympics with Civility and Host the Olympics with Civility" to arouse awareness of and concern for the Olympics among the residents. The problem of unbecoming behavior in Beijing's social life should be resolved through the combined effect of the rule of law and moral education. Such long-time bad habits as "Beijing style name-calling", casual spitting, and littering should be basically eliminated before 2005. The pleasant image of a city with a clean and beautiful environment, orderly traffic, warm and professional services, and polite citizens should take hold in Beijing in 2007 at the latest.
(IV) Courteous Communities
The "Rules for the Building of Courteous Communities" should be formulated to kick-start the development of courteous communities. Local communities will be encouraged to play the primary roles incumbent upon them in fostering courteous behavior among residents and building civility into the everyday life in the city. A program shall be instituted to appraise the level of civility in the local communities. By 2005, 50% of the local communities should reach the point where they can considered communities with adequate civility. Such communities should be found in every county and administrative district. By 2007, the civility of the Beijing residents should be raised to a point where the city can rank among the very best in the country in terms of civility.

VI. Language Environment

Through efforts that promote the learning of foreign languages, and proper use of Putonghua and standard Chinese characters, the city will work hard to provide first-class language services to athletes, the Olympic organizations, visitors and tourists.
(I) Foreign Language Learning and Popularization
The Organizing Committee of the "Beijing Speaks to the World" Program will develop and implement the "Overall Plan for Citizens Speaking Foreign Languages (2003-2008)" before the end of 2002. The objective is to make most citizens capable of speaking one hundred sentences for everyday use in at least one foreign language by the end of 2007. Employees working in "window" industries, particularly those that may serve foreigners, shall be more vigorously trained in foreign languages. Over a period time, rules shall be developed that will require employees to have a proficiency certificate before they can take up a job in certain industries or professions. Importance shall be attached to foreign language education in all schools, and measures shall be taken to improve the foreign language proficiency of all students. Programs that teach the relatively rare foreign languages should also be organized and given due emphasis.
The promotion and popularization of foreign languages will be strengthened. Newspapers, magazines, radio stations, TV stations and websites are all to increase foreign language programs or columns. The English-language paper Beijing Today, now a weekly publication, shall be published three times a week, starting from 2003, and it shall be made into a daily newspaper in 2005. The bilingual and multi-lingual programming capabilities at Beijing Radio and TV stations will be augmented. Beijing Telecom will set up a telephone translation number to serve foreign language learners and people relying on foreign languages for most of their communications.
(II) The Use and Promotion of Putonghua and Standard Chinese Characters
The use of Pudonghua shall be promoted among citizens and the Chinese language used by the mass media shall be standardized. Language correction hotlines shall be set up at newspapers, radio and TV stations as well as websites. Supervision by the public shall be leveraged to improve the language level of the members of the general public.
The hosting of the Olympics, which will attract the world's attention to China in general and to Beijing in particular, shall also be used as an opportunity to teach and promote the Chinese language to the world, and to demonstrate that Chinese is in fact a language used worldwide. Efforts will be made to encourage and assist foreigners in learning the Chinese language. International contests on the topic "Beijing and I" will be held for foreigners to demonstrate their Chinese proficiency in reading, speech-making and debating. Contests for foreigners singing Chinese songs and telling stories in Chinese will continue to be organized in such media outlets as the Beijing TV Station. Promotional programs targeting foreign visitors shall be developed and conducted to facilitate their learning of the Chinese language. Starting from 2005, a section on "Learning the Chinese Language" can be added to the publicity materials the Olympic organizing committee sends overseas.
(III) Guiding Signs
Experts will be organized to conduct comprehensive research and systematic analysis in order to develop a set of standardized tourist guide systems for Beijing. The municipal Tourism Bureau shall examine the existing tourist guides, tourist maps, signs, pamphlets and their locations at various streets, key tourist sites and key tourist service facilities. The standardization of tourist information services shall be achieved by the end of 2005. Touch-screen e-guide facilities shall be made available at public locations frequented by tourists, and mobile information tellers shall be made available during the Olympic Games to provide tourist information and guide services. Major roads, stations and stops, tourist sites and key cultural sites in Beijing shall have bilingual directional signs in both Chinese and English, and multi-lingual signs shall be available in certain special premises and stadiums. Before 2006, a system to examine foreign language signs shall be developed under leadership of the "Beijing Speaks to the World" Program Organizing Committee. Starting from 2002, simplified icons shall be adopted and promoted with reference to international norms in order to gradually change the current situation in which guiding signs now are in words only and without any types of indicators. Bilingual electronic stop reporting systems shall be promoted at appropriate times among the city's bus and metro systems. Braille and sign language services shall be given due emphasis.

VII. Social Sports

Beijing's physical education shall enter into a period of rapid growth in the next six years. Sports activities at the grassroots shall be vigorously developed, and the existing and newly completed stadiums and sports facilities shall be made fully open and used to meet the public's rising need for sports and fitness programs. The public's sense of sports and fitness shall be aggressively reinforced, and healthy sports aggressively promoted to create a scientific, civilized and healthy lifestyle.
(I) Sense of Sports
The 2008 Olympics will serve to attract much of the public's attention toward sports activities. Through expanded publicity and active guidance, the right beliefs such as "health is the basis of national quality", "participation in sports is the right and obligation of citizens", and "development of the sports industry is the shared responsibility of the country and society as a whole" shall be established among the people. A fitness monitoring network shall be developed to conduct periodic surveys on residents' physical conditions. Some 500,000 people will be surveyed each year, and results of the surveys will be released to the public. Social sports consultants with adequate qualifications shall be organized in sufficient numbers. By 2008, these consultants shall total more than 22,000 covering both urban and suburban areas. The objective is to have at least 61% of the population participate in some sports and 75% of those tested meet the country's physical health standard for average citizens. The physical conditions of the young people shall be significantly improved. 97% of the students shall be able to meet the physical training standards.
(II) Sports Activities
The Framework Plan for Citizen Health shall be fully implemented. Continuous improvement and full use shall be made of the organizing and coordinating functions of the citizen health network. Starting from 2003, the Beijing Citizen Health Sports Festival shall be held every two years, which will attract the participation of foreigners and foreign community groups in Beijing to make the city a sports platform with international influence and Eastern characteristics. The Beijing Spring Long-distance Running Event, International Long-distance Running Festival, the Beijing Marathon and other traditional sports events shall continue to be held as always. Youth sports, urban sports and rural sports shall be strengthened through full utilization of the gathering, radiating and exemplifying power of schools, communities and towns. This will increase the appeal and cohesive power of sports activities and thereby further the implementation of citizen health sports.
(III) Sports Facilities
Various facilities for grassroots sports shall be established and improved on an ongoing basis. By 2008, all the neighborhood committees and 80% of the township administrations will have developed sites and facilities prescribed in the "Citizens Health Project". The per capita public sports facilities shall be increased from the current 0.9 per square meter to 1.11 per square meter. Stadiums, swimming pools and other training sites and related facilities run by the suburban counties and urban districts shall be improved. Construction of public sports facilities in residential compounds shall be reinforced and the required land space shall be allocated. Public sports facilities in residential areas shall be constructed along with major development projects and be made ready at the same time. Residential areas equipped with insufficient sports facilities shall have to meet the requirements before 2008. School sports facilities shall be improved and the issue of opening school facilities to the public shall be properly addressed.

VIII. Cultural Travel

The tourism industry will be benefited the most directly by the 2008 Olympics. The Beijing Olympic Tourism Action Plan, developed and implemented by the Municipal Tourism Bureau, has identified the image of "an Ancient Capital in the East and the Homeland of the Great Wall" as the visual attraction for the Olympic tours. The construction of tourist sites, the development of tourism products and the tourism marketing efforts shall be effectively integrated to help make Beijing a first-class tourism city in the world, and the top tourism city in China. Efforts will be made to make sure that the city's revenue from tourism will be increased in correspondence with the increasing number of tourists.
(I) Tourist resources
China's long history and rich culture have combined to bestow Beijing a full array of world-renowned historic and cultural heritages, a variety of famous tourist sites, many highly acclaimed cultural resources such as Beijing's unique traditional lifestyle, folk art, and the Hutong residences. These tourist resources of the city shall be fully integrated so as to enjoy the advantages that can be gained when all these resources are presented as a whole to potential tourists. Meanwhile, each tourist area must also have its own unique features. The development of tourist streets and sites shall be planned from an overall point of view. Towards that end, the government shall make a comprehensive plan, and the businesses shall undertake the actual projects of packaging and developing the existing tourism resources into all sorts of distinctive but high-quality cultural tour programs. The key tourist routes such as the Lama Temple to Guozijian, Shishahai, the Summer Palace-Yuanmingyuan, Sanlitun Bar Street, Yabao-Xiushui Clothing Market, Hongqiao Market, Panjiayuan Second-hand Market and the Antique City, all of which already enjoy considerable scale and name recognition, shall be developed into the leading attractions in the Beijing cultural tours. An array of tourist sites and suburban tourist areas shall be aggressively developed to give them unique cultural features and strong standing in the market. The water systems, forest parks, theme parks, and sightseeing agricultural gardens shall be developed to meet the constantly growing need of both tourists and local residents for modern sports, leisure and entertainment. Pursuant to the Construction of Toilets in Beijing's Tourist Sites, 700 toilets shall be modified, expanded or newly built in 143 tourist sites. Meanwhile, the regulation of travel agencies, hotels, tourist transportation companies and tourist sites themselves shall be strengthened, as will be the training of tourism professionals. All this is to comprehensively upgrade the quality of services in the tourism industry.
(II) Tourist Products and Commodities
Series of tourist products shall be carefully designed and developed with a strong element of the Beijing culture but also imbued with the Olympic values. Tourist festivals represented by the Beijing International Tourist Culture Festival shall be further improved. The "Entering Beijing Citizens' Home" tourist program shall be introduced and efforts will be exerted to make it a quality brand in the international tourism industry. A variety of tourism products designed around sightseeing, conferences and contests, vacations, business trips, academic studies, cultural explorations, technology, sports, ecological tours, and traditional customs shall all be improved. A Beijing Cultural Tours Manual in multiple languages shall be published. Inspiration shall be drawn from Beijing's unique history and culture in the designing and development of tourism commodities. Commodities embodying the natural scenery, cultural and historical sites, traditional culture and folklores can all be put into different series. These commodities must be of high quality, enjoy a good reputation and rich in their cultural appeal. A Beijing cultural tour souvenir design Contest shall be organized, and the high-quality designs that can represent the city's humanistic spirit and meet some real demands in the market shall be introduced.
(III) Tourism Promotion
Effective marketing shall be achieved in part through cooperation with both international and domestic partners. Each year from 2004 onwards, 50 leading businessmen in the travel industry shall be invited to visit Beijing from major tourist source countries. Under the authorization of the Olympic Games Organization Committee, a counter shall be set up at each year's international travel trade fair to promote the Beijing Olympics Tour. For major overseas tourist source markets, the Beijing Olympic Tour Ambassadors shall be introduced. Beijing Tour Exhibitions and Beijing Tourist Culture Week shall be held. In cooperation with the ticket agents of the International Olympic Committee, efforts will be made to sell 20% of the 2008 Olympic Games tickets overseas. While selling the tickets overseas, pre-Olympics travel packages and post-Olympics travel packages will also be presented. Hotel reservations and other services for the 2008 Olympics shall begin at the appropriate time. The promotion of Olympics-related travel packages shall be made part of our representative offices. Cooperation shall be enhanced with other cities that will host of some of the Olympics events as well as cities that are normally hot tourist destinations. Some tourist products related to the Olympics shall be jointly designed and jointly promoted.

IX. Industrial Development

The cultural industry is a key rising industry that should obviously become stronger and more competitive by taking advantage of the business opportunities spawned by the Olympics. It should become a force to be reckoned with on the international market. Industries such as sports, media, exhibitions and the performing arts shall make some breakthroughs in their growths. Businesses in news and publications, in broadcasting and movie-making shall all aggressively expand themselves overseas so as to raise their name recognition on the international markets. A cultural market befitting Beijing's status as the country's cultural center shall be developed. The added value each year in the city's cultural industry shall account for 10% of the GDP, making the cultural industry a key pillar of the economy in the nation's capital.
(I) Sports Industry
More support shall be given for the sports industry to ensure its upgrading and expansion. The development policy and structure for the sports industry will be further improved to integrate the various resources and allow the market and the capital to play their roles. The pace at which the sports get integrated with other industries such as information, culture, travel and others shall be accelerated. An area with concentrated sports and cultural facilities shall be developed in Beijing to put sports, recreation, travel services and shopping all together. A whole array of sports businesses, sports clubs and sports agencies shall be developed, and the ownership of these organizations is open to all. The gathering power of gymnasiums shall be fully tapped to improve the rate of their usage. Leveraging the opportunity of hosting key international and domestic sports events can help promote the consumption of sports tickets, sports lotteries, sports ads, sports souvenirs and other service products. The sports commodities shall be constantly upgraded and vigorously promoted. A string of international brands shall be developed in sports clothing, gymnasium equipment, sports books, newspapers, and audio and video products. The service quality and style shall be substantially improved in such fields as health skill training, tutoring, consulting, fitness testing, health assessment and sports recovery to keep meeting the growing needs for health and entertainment services.
(II) Media Industry
Existing media enterprises shall be further reformed, restructured, expanded and developed. Cooperation and exchanges with international media companies shall be strengthened in the areas of management, human resources training, investment, and marketing so as to borrow from their successful experiences. Mergers, reorganizations and restructurings of media businesses shall be strongly encouraged across different industries and regions. Businesses in news and publications, as well as in broadcasting and film-making must make real progress in becoming bigger in terms of both size and influence. Efforts shall be made to create a few media companies that are not only among the best in China but also well known on the international market.
The interaction between the media and the sports industries in Beijing shall be strengthened. The media's advantages shall be used to promote the spirit in sports, push the citizens' health campaign forward, seize the potential sports business opportunities, and develop a market for the sports culture. Meanwhile its own strength will be continuously augmented through the creation of new growths.
(III) Cultural Market
A comprehensive cultural market is to be developed through the integration of resources, business maneouvering, and policy support. The markets for artistic performances, entertainment, audio/video products, film distribution and screening, art works, network culture, cultural relics, and books and other publications shall all be well developed. The Xuanwu Liulichang Cultural Industry Park shall be vigorously developed to establish an incubator of cultural businesses. Training will be strengthened to foster a number of cultural PR companies, agencies and management consulting firms that are good at dealing with foreigners. The design and development of Olympics-related products shall be strengthened and various cultural performances and entertainment events shall be organized both prior to and after the 2008 Olympics to meet the needs of both athletes and tourists. Regulation of the cultural market shall be tightened against pornography and other illegal publications. The spreading of pornography, gambling and drugs must be effectively stopped. Those infringing on others' intellectual property rights must be punished to protection the interests of the lawful owners of the intellectual property rights. All this will serve to help create a healthy, prosperous, orderly and well regulated culture market.

X. Relevant Guarantees

Organizational, policy and legal guarantees will all be solidly in place to ensure that the missions set out here will be accomplished.
(I) Organization and Leadership
Under the leadership of the Party's Beijing Committee, the Beijing municipal government and the State General Administration of Sports, a coordinating committee has been set up for the development of the Olympics-related cultural environment. This committee will establish a number of coordinating teams and offices in cooperation with the BOGOG, the Municipal Information Department, and the Municipal Planning Commission. Together, these coordinating teams and offices will be charged with the organization of the necessary activities and the accomplishment of the missions prescribed in the Culture Environment Development Plan. The affected offices, bureaus and commissions must develop their own specific plans, take concrete action, and work hard to ensure that all the assignments given to them will be fully performed.
(II) Policy Guarantee
The policies on the cultural economy will be further improved, and the investments in the development of the Olympics-related cultural environment will be increased. The existing foundations shall be mobilized to play their roles in raising funds from both domestic and overseas sources. The feasibility of establishing the Beijing Culture Industry Investment Fund shall be studied and debated. The fund shall be established if the study shows that it is feasible. Within the parameters of national policies, non-culture enterprises and private businesses will be allowed to invest in the development of the sports culture, set up sports culture enterprises, and participate in the organization of various cultural sports activities in a variety of forms.
(III) Legal Guarantee
Beijing shall formulate and implement the Regulations on the Protection of the Historic and Cultural City, the Regulations on the Protection of Copyrights, and the Regulations for the Protection of the Intellectual Property Rights Related to the 2008 Olympics, and many other rules and regulations in relation to the Olympics. A complete legal framework will be in place for the development of the cultural and sports industries in Beijing in the new century.

Olympic Green